Channel change streaming platforms pass cable TV

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ashraf3545
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Joined: Tue Jan 03, 2023 6:41 am

Channel change streaming platforms pass cable TV

Post by ashraf3545 »

There were 18 billion minutes watching Stranger Things. 11 billion earmarked for Virgin River and The Umbrella Academy. Only Murders in the Building and The Bear account for 3 billion. The Terminal List and The Boys together account for 8 billion minutes. Driven mainly by programming focused on sports, traditional TV did not die, and although it occupied an increasingly less relevant space, streaming had never been able to overcome it. At least, until now. According to data from Nielsen , streaming usage was up 3.2% (compared to June), and year-over-year volume was up 22.6% , which made usage share up 6.5 points.

Broadcast on the other hand fell 3.7% in volume, a drop of 0.8% , while cable TV fell 8.9%, which resulted in a loss of 3.3 share points. Although surpassing traditional TV is a milestone for the market, given the circumstances, it does not offer Email Data much security, since the sector has been dealing for some time with a dry market, fierce competition and canceled subscriptions. The user is consuming more, but will it be enough to keep streaming going Tuning in: OTT or Over-The-Top platforms For a long time, the public depended on pre-established TV or radio programming, for example, to watch or listen to music.

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Over the top platforms have changed this dynamic by making it possible to distribute content over the internet without intermediaries. Since its emergence, this market has been developing exponentially, and has grown on average more than 10x since 2010. According to data from Statista, it should reach more than US$ 224 billion by 2027, an aggressive growth. global TV and video OTT platform revenue (Pictured: Global revenue from OTT TV and video platforms) (Credits: Statista) Among the most popular OTT platforms, video platforms stand out.
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