What is remarketing? To get visitors who initiated an order to return to your site and C Level Contact List complete their order, you need email remarketing. Remarketing is a technique used to follow up with website visitors who interacted with your website but left before taking an action, such as completing an order. Remarketing (or retargeting) can take the form of display ads or emails. Shopping cart abandonment is on the rise Over $100 million in e-commerce sales are lost each year because of web visitors abandon the online purchasing process.
But why do shoppers abandon their shopping carts? The top five reasons for abandoning a shopping cart are: Shipping costs are too high Not ready to buy Want to compare prices Price is too high Saving the product for later As noted, the top five reasons are divided into price and timing: There is no perfect shopping cart, shopping cart Abandonment rates continue to rise. As of month , the average cart abandonment rate is , meaning that on average two-thirds of web visitors who initiate an order do not complete the order.