India e-commerce niche Electronics-Sape SEO research

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Nasimkhan
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Joined: Sat Feb 11, 2023 6:11 am

India e-commerce niche Electronics-Sape SEO research

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Sape analysts, led by Pavel Kislov ( Head of Product Sape), studied the features of foreign promotion in Google using the example of sites in the Electronics category in India. Over 230,000 requests were analyzed as part of the study . This article provides insights and research findings that are useful for SEO specialists, marketers and business owners. Demand research In the studied niche, the relationship between the popularity of the query and the complexity of promotion (Keyword Difficulty) is clearly visible. This means that the frequency and number of inbound links are related. In other words: the more popular the request, the more links you need to promote it. As the frequency of requests increases, the amount of traffic attracted increases. Most of the traffic is brought by high-frequency requests, although there are much fewer of them than low-frequency ones.

The total demand for all queries with Keyword Difficulty 10 is about 30 million. There is a huge number of queries with Keyword Singapore Phone Number List This means that the estimated complexity of promotion is low, because fewer incoming links to the site are needed to display these queries. There are 11838 queries with high frequency and low Keyword Difficulty. Thus, you can select more than 11 thousand queries for the site, which can bring good traffic, but are relatively easy to promote. This is a fairly large group of queries - about 5% of all studied. 127789 queries have low Keyword Difficulty but also low traffic potential. Accordingly, if it is possible to create a large number of pages on the site for such requests, they can also be included in the site's advertising strategy. Each of these queries is capable of generating relatively little traffic, but due to the low complexity of promotion, they may be of interest to marketers and SEO specialists.

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Google search results research The dependence of the number of queries in the top 5 Google and traffic on the trust indicator (DR) is obvious. As the number of queries in the top 5 grows, so does domain trust (DR). At the same time, it is logical to assume that a large number of requests in the top 5 indicates the success of the promotion and the presence of search traffic, which also correlates with DR. The relationship between the number of incoming domains and traffic is similar. The higher the number of incoming domains, the higher the traffic to the site. With a small number of requests (up to 100), the average DR is at the level of. DR 30–35 is the benchmark for the first stage of link building . But in order to develop the site and compete with others on a variety of requests, you need to continue to grow the link mass and improve the link profile of sites rank for just a few queries.
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