Tupperware has joined the door-to-door sales of kiosks in shopping malls, due to the fact that evolution has brought women ever closer to work and to move away from home. Type of consumer: having discovered the target segment, it is necessary to understand.
How it moves, the access it has to information, technology and points of Specific Database sale. Companies that make perfumes and have targets quite advanced in age, they don't have consumers who look so often at e-commerce, they prefer the boutique and the trusted shopkeeper who recommends them the products. Product Reasons: Sophisticated products require distribution that fosters information dissemination. A new type of mobile phone needs trained personnel in the store who explain its operation to customers.
Simpler and more standardized goods such as food certainly do not require direct and controlled channels. Reasons related to the company : if a company alone is not capable of forming its own sales force, it must resort to indirect channels. Setting up an e-commerce to sell dozens and dozens of glasses a day.
The product and the problem they are trying to solve.
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