You could create a second ad group for soccer cleats that would contain industry email list keywords related to soccer cleats. An active pay-per-click campaign consists of a group of ad groups that share budget, location, language, bidding strategy, and other settings. You can create different campaigns for different goals, target different locations, or allocate different budgets to specific ad groups. If you want to see an example of what a campaign looks like to website visitors, you can use Ads Analytics to see what campaigns your competitors are running. Sample paid search ad copy on . Keywords Keywords are one of the most important components of your website because they determine when your ad will show.
When you start any new campaign, you want to invest in keyword research so you can accurately target potential customers and choose relevant keywords that will drive impressions and clicks. You need a good strategy for choosing keywords. You want to understand which keywords are trending and performing well, which keywords are highly competitive, and try to find keywords that are good opportunities for you to capitalize on. A good strategy is to research long tail keywords that can bring you huge mileage. Tools like the Keyword Analysis module you use can help you spot opportunities and gaps that you can capitalize on. You can identify keywords by phrase match, exact match, broad match, related searches, and more.